Frequently asked questions about Trademark

1. What is a trademark? A trademark is generally referred to as a “brand” or “logo”. A trademark can be a word, symbol, logo, brand name, wrapper, packaging labels, tagline or a combination of these and are used by manufacturers or merchants or service providers to identify their own goods and/or services. It is used to distinguish the owners’ goods or services from those of its competitors and is something that will be distinctive of just one trader. Properly used and promoted, a Trademark may become the most valuable asset of a business. Trademarks should not be confused with trade names. While trade names can also serve as trademarks, registration of a company or business name under the Companies Act does not in itself give protection against others who might commence using identical or similar marks. 2. What are the advantages of obtaining trademark registration? ∙Prima-facie evidence of ownership of the trademark. ∙Important asset for your business or company a...